You probably already brother cellphone list what a keyword is. But do you know what negative keywords are?Although it is not as popular as the first, this term is present in most of the advertising campaigns on the Internet and helps to "filter" ads when certain searches are carried out.Do you want to know more about these words and how they can boost your ads on Google? Keep reading this post!Post index Men.IndexWhat is a negative keyword?How do negative keywords work?Why use negative keywords?What are the types of negative keywords?How to find negative keywords?How to create a list of negative keywords?How to use a negative keyword list in Google Ads? brother cellphone list to brother cellphone list is a negative keyword?Well, a keyword is a term made up of one or more words that summarize the topic of a content, such as a text or a video. In digital marketing, they help guide your production.This term also allows us to identify how users type a question or problem in a search engine to find answers.From there, we can say that the negative keyword is a term that prevents your ad from showing in certain searches .
When you create an ad in Google Ads , you must brother cellphone list in which search terms you want the content to appear.For example, if you want to advertise an online course on growing plants, you have to choose keywords related to the topic, such as "gardening", "how to care for plants", "how to plant orchids", among others.With negative keywords, the opposite happens because they serve to indicate to Google the terms that should not trigger your ad when users type them in a search.Making a keyword or phrase negative tells Google Ads that they have nothing to do with the product or service you are advertising, and therefore your ad should not show.Going back to the example of the plant growing course, terms like "free", "free", "free" would not make sense for a campaign where nothing is advertised for free, but rather an online course is sold .VIDEO | How to find the best keywords | Plan your keywords successfully | Hotmart TipsHow do negative keywords work?cell phone number list keywords are a powerful resource for paid traffic campaigns and can help you further segment your content. Therefore, this strategy helps you not to waste your ad on irrelevant searches.
For example, imagine that you have an e cell phone number list of books. A good keyword would be "science fiction books." That is, when someone searches for that term on Google, your ad will appear and you will have invested your money well.Now, imagine that the user writes “free science fiction books”, but you don't donate books. In this case, displaying your ad would be in vain. So this term cell phone number list make a good negative keyword.Why use negative keywords.If you think about it quickly, using a negative keyword may seem unnecessary. After all, you've already indicated which terms should appear in the sponsored link .But, if you analyze well, you have to consider the matches of a keyword and the command that is given to it. Going back to the previous example, if you set "science fiction book", Google understands that "free science fiction book" is also good for you, because those keywords are related.But this only happens if you don't use the quotation mark or bracket commands on a keyword, which shows that your ad should only show when an exact term appears.cell phone number list using this command can greatly reduce your traffic. For example, if you define science fiction book , your ad will not appear with other terms that might be relevant to you, such as "children's science fiction book."